Date Water isn’t a trend product. It’s a traditional Middle Eastern drink that dates back over 1,500 years, made by soaking date extract in water overnight and consumed for natural energy, hydration, and endurance.
Historically, it was made before long journeys and expeditions. Today, it had the potential to sit right next to coconut water and energy drinks, if the brand could communicate it clearly.
Date Water had a powerful product story:
But the brand wasn’t doing it justice. The existing identity was cluttered, over-explained, and visually confusing. The result?
A product with real substance – but a brand that didn’t feel premium.
This wasn’t about changing what Date Water was. It was about clarifying it. The goal was to evolve the brand into something:
We didn’t start with a website, we started with a system. A system designed to turn an offline-first bakery into a scalable digital brand:
The brief was elevation, not reinvention.
Date Water emerged with a brand that finally matched its ambition. A traditional drink, reintroduced for a new generation – health-conscious, active, and label-aware. A product that could confidently sit alongside coconut water, appeal to sports and endurance audiences, and offer a natural alternative to sugar-heavy energy drinks.
Same formula. A far more powerful expression.
© 2026 TwoByTwo Studio. All right reserved