London Business School: India Conclave 2025 - Global Standards, Executed Locally
Background
Invite-only. Student-led. Watched closely by some of the biggest names globally.
India Conclave is London Business School’s flagship event in the country.
The 2025 edition, a first-of-its-kind, brought together senior leaders from industry and government to examine India’s long-term economic trajectory – with speakers ranging from the Dean of London Business School to India’s Chief Economic Advisor, global investors, policymakers, and business leaders.
- Brand Development
- UX/UI Design
- Front-end Development
- Copywriting
- Shopify Development
The Stakes
With international faculty flying in from London, senior government figures on stage, and press in attendance, there was no room for anything that felt generic.
Every touchpoint had to reflect LBS’s global stature, feel intellectually serious, not performative and hold up under scrutiny – from alumni, speakers, and future candidates
The Challenge
The timeline was tight – just six weeks, with multiple layers of approvals. Brand guidelines were non-negotiable and stakeholders spanned India and the UK. And beyond design, there was coordination with multiple vendors and formats. The toughest part wasn’t execution, but orchestration.
The Thinking
The event couldn’t make do with standard branding, because it was far from a standard conclave. Hence, the goal was to create a seamless, premium experience where the brand language was precise and insightful and the visuals felt restrained, global, and confident.
The Outcome
We led end-to-end creative and execution across touchpoints, with a strong emphasis on offline experience:
- A strong pre-event social media boost to gather right quality and quantity of audiences
- A uniform visual identity across all event collateral
- Offline branding that set the tone the moment attendees arrived
- Social media and website banners aligned with the event’s intellectual positioning
- Welcome kits, stage wings, lanyards, ID cards, diaries, pens, photobooths - all treated as part of one experience
- Event photography and videography that captured the scale, stature, and seriousness of the day
Our team was on-ground, coordinating across vendors and formats to ensure nothing broke the narrative. For Two By Two, it proved something important: that we can operate under pressure, meet uncompromising standards, and deliver for institutions where reputation is everything.
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