Date Water - A 1,500-year-old drink. Reintroduced for a modern shelf.
Background
Datewater had just entered the market with a product built on a simple, time-tested idea – dates soaked overnight in water to create a natural, functional drink. But soon after launch, it became clear that something wasn’t landing.
The feedback was consistent. The branding didn’t feel premium enough. It wasn’t speaking to the audience they wanted to attract. For a product rooted in clarity and intention, the identity felt out of sync.
And at such an early stage, it was also the most critical moment to fix it – before perceptions set in. This time, it had to be done right. That’s when they approached us.
- Brand Development
- UX/UI Design
- Front-end Development
- Copywriting
- Shopify Development
The Shift Needed
The product was clear in what it stood for – clean ingredients, functional benefits, and cultural depth. The brand needed to reflect that with the same level of precision. It had to feel clean, but not generic. Premium, but not overdesigned. And flexible enough to grow beyond a single product.
More than a redesign, this was about building something that could support both perception and scale.
- Clean, premium, and confident
- Instantly legible on shelf and on screen
- Aligned with health-conscious consumers aged 21- 40
- Able to stand next to coconut water - and challenge energy drinks like Red Bull
The Challenge
The existing packaging created visual confusion, with multiple logos and no clear hierarchy. The brand presence across formats lacked cohesion.
On the digital side, the challenge was different. With only one product, the website needed to create enough depth and engagement, without feeling repetitive or forced. At the same time, everything had to be built keeping the future in mind – new products, new formats, and a broader brand ecosystem.
- Natural energy without sugar spikes
- Prebiotic fibre, magnesium, vitamins, and electrolytes
- Hydration benefits without artificial additives
- A shelf life no one else in the category had cracked
But the brand wasn’t doing it justice. The existing identity was cluttered, over-explained, and visually confusing. The result?
A product with real substance – but a brand that didn’t feel premium.
The Approach:
We approached this as a complete reset of how the brand should be experienced.
The identity was rebuilt to feel:
- cleaner
- more versatile
- aligned with a more discerning audience.
Packaging was reimagined with:
- a gradient-led system.
- a carefully chosen blue palette that reflects hydration and purity.
- a subtle date-inspired visual element .
The website was rebuilt end-to-end, from architecture to content to design, creating multiple narratives around a single product, while ensuring it remains flexible for future expansion.
The Outcome
We created a brand that aligned with the product it represented.
More cohesive.
More considered
More confident.
From packaging to digital, every element worked together as one system, not just to communicate the product, but to elevate it. Importantly, a foundation that is ready to grow as the brand evolves.
© 2026 Two By Two Studio LLP. All right reserved