Joy Spread is indulgent, nostalgic, and deeply comforting – the kind of product people crave, not justify. But translating how it tastes into how it looks and feels digitally was the missing piece.
They needed a visual and communication system that matched the product’s emotional pull – without overcomplicating it or making it childish.
Joy Spread didn’t need fixing – it needed amplifying. When the brand came to us, the product already had believers. Orders were coming in organically, exhibitions were driving interest, and anyone who tasted the spread instantly got it.
What Joy Spread lacked wasn’t quality – it was time, resources, and a consistent presence. Like many small but growing brands, they couldn’t keep up with social media and promotion on their own. And more importantly, they didn’t want to look like just another chocolate spread online.
We created a visual and communication system that matched how Joy Spread tastes.
Our work included:
That’s it. No selling. No emotion here.
Joy Spread went from being quietly loved to being visually impossible to ignore. The Christmas Joy Box didn’t just introduce festive packaging – it introduced gifting as a clear use case for the brand. The limited-edition sleeve, campaign creatives, emails, and ads worked together to give customers a reason to talk, share, and buy.
Website traffic increased, CTRs performed better than usual, and the brand finally had a presence that matched the product’s quality.
Most importantly, Joy Spread became easier to push – for the founder, for customers, and for anyone tasting it for the first time, because this is a brand that is loved.
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