India Conclave is London Business School’s flagship event in the country.
Invite-only. Student-led. Watched closely by some of the biggest names globally.
The 2025 edition, a first-of-its-kind, brought together senior leaders from industry and government to examine India’s long-term economic trajectory – with speakers ranging from the Dean of London Business School to India’s Chief Economic Advisor, global investors, policymakers, and business leaders.
This wasn’t just an event. It was LBS making a statement in India of all the exposure that it can offer its students.
With international faculty flying in from London, senior government figures on stage, and press in attendance, there was no room for anything that felt generic.
Every touchpoint had to reflect LBS’s global stature, feel intellectually serious, not performative and hold up under scrutiny – from alumni, speakers, and future candidates
Failure wasn’t an option. If the event didn’t feel as significant as it was, the credibility of the entire effort would suffer.
The timeline was tight – just six weeks, with multiple layers of approvals. Brand guidelines were non-negotiable and stakeholders spanned India and the UK. And beyond design, there was coordination with multiple vendors and formats. The toughest part wasn’t execution, but orchestration.
The event couldn’t make do with standard branding, because it was far from a standard conclave. Hence, the goal was to create a seamless, premium experience where the brand language was precise and insightful and the visuals felt restrained, global, and confident.
We led end-to-end creative and execution across touchpoints, with a strong emphasis on offline experience:
Our team was on-ground, coordinating across vendors and formats to ensure nothing broke the narrative. For Two By Two, it proved something important: that we can operate under pressure, meet uncompromising standards, and deliver for institutions where reputation is everything.
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