Therafyx is an AI-powered health tech platform designed to connect people to the right holistic therapist in the UK without confusion, guesswork, or endless searching.
Using an AI-led chatbot, Therafyx helps users understand their symptoms, suggests suitable therapies, and matches them with verified practitioners nearby. For therapists, it offers visibility, reach, and a way to connect with clients who are actively looking for care.
The idea was strong. The challenge was everything around it.
When Therafyx came to us, all they had was a logo, brand guidelines, and an idea to change the healthcare system in the UK. Their product was still in its prototype phase and the category of holistic therapies itself carried a trust gap in the country.
This wasn’t just a “launch later” problem. It was a credibility problem. How do you build belief in a platform people can’t fully use yet – in a space they’re already sceptical about?
Therafyx wasn’t selling a feature. It was asking people to rethink healthcare.
The question wasn’t what to promote. It was what to talk about consistently until the product could speak for itself.
Before awareness, there had to be trust. Before trust, there had to be clarity. Before clarity, there had to be restraint.
We helped Therafyx define:
The goal wasn’t to push adoption. It was to build a community that believed in the idea of Therafyx long before launch.
We shaped Therafyx as a revolution first – not a brand waiting to launch.
Alongside digital, we pushed the brand into the real world – through wellness-led experiences:
Over time, Therafyx began to feel legitimate. Easier to explain, more human, and trustworthy. Even without a fully launched product, the brand developed a clear voice, a growing community, and a strong foundation for adoption when the platform is ready to scale.
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